Keywords: Efficiency, Productivity, Optomization
10:00-11:00 a.m.
SURFACE-BASED INTERACTION: MICROSOFT'S SURFACE AND BEYOND
No technology has the potential to change the way we interact with event and trade show attendees like Surface. Find out what it is, and how to embrace it.
- Nathan Moody, Design Director, Stimulant
11:15a.m.-12:15 p.m.
RETAIL EXPERIENCE PLANNING: CREATING SHOPPER DESTINATIONS
Get the lowdown on retail design trends, shopper spatial layouts and tips for creating the ultimate transactional destinations. A dive into retail design.
- Bernard Brucha, Principal, MASHstudios
1:30-2:30 p.m.
"FAST-TRACKING" PROJECTS: SIKORSKY CASE STUDY
You have a fraction of the leadtime as before. Get a look at an example of the “need for speed,” the all-new Sikorsky kit, which went from idea to installation in six weeks.
- Charlie McMillan, Principal, McMillan Group
2:45-3:45 p.m.
USER-GENERATED INTERACTION: MOTION-ACTIVATED EXPERIENCES
New technologies are allowing designers and clients to put experiences in the hands of attendees. Get a look at motion-activated experiences in action.
- David Ellzey, President, Xpletive
4:30-5:30 p.m.
TURNING ORDINARY VENUES INTO EXTRAORDINARY EXPERIENCES
The “Total Transformation” is becoming an art form, as designers turn everything from airport hangars to parking lots into brand-centric experiences. Hear how it’s done, get tips—then get ready for your own transformations. An inside look at the trend.
- Julia Zarro, Executive Creative Director, Zed Ink
9:00-10:00 a.m.
10 NEW THINGS YOUR MANAGEMENT NEEDS FROM YOUR DESIGN TEAM
The value you need to deliver back to your organization has never been higher. Grab your pen and get a list from one top executive of 10 things today’s designers need to embrace in this new economy.
- Chris Kappes, President, Matrex Exhibits
10:45-11:45 a.m.
HOW TECHNOLOGY IS REDEFINING & RESHAPING RETAIL EXPERIENCES
Take a look at how technology and interactive media are redefining how retail spaces are concepted, designed and built. See case studies of it all in action.
- Andy Austin, VP-Retail Innovation, EWI Worldwide
1:15-2:15 p.m.
VEHICULAR EXPERIENCES: DESIGNING KILLER MOBILE EXHIBITS
With the growth of mobile marketing comes a new crop of high-design, high-tech branded vehicles. Get a look at the design and build process.
- James Riseborough, Founder, Executive Creative Director & Production Director, Turtle Transit
2:30-3:30 p.m.
TREND WATCH: GRAPHIC DESIGN
So much of what you design is supported by graphic design. But even 2D is changing. Get a look at trends in graphic design, take a look at some examples of new thinking, and wrap your arms around better graphic design processes and applications.
- Michael Stinson and Rachel Elnar, Partners, Ramp Creative+Design