Dedicated tracks give you exactly the content you need: Our ‘High Performance’ track gives you insights and best practices for creating better ideas, increasing client wins and taking your creative process to the next level. Our ‘Trend Watch’ track helps you take your creative department to the next level by showing you top trends impacting your designs, your clients and your company from the top industry experts.
KEYNOTE:
DO EPIC SH*T: BRAND ENGAGEMENT THROUGH CREATIVE EYES
John Trinanes
Senior VP-Creative
George P. Johnson
Monday, April 30 | 9:00 a.m.
Like never before, experiential creative teams must enable true brand engagement: building solutions that drive long-term value. This is a much larger mission than designing one-off branded “moments”; this is about immersive design, engaging technology and an unheard-of level of cross-channel integration. Join the head of this industry’s largest creative department as he lays out the modern creative’s new engagement paradigm: You’ll learn the practical ways you must evolve to ensure your team is developing contemporary ideas that engage audiences in meaningful, lasting brand relationships.
TRACK 1: HIGH PERFORMANCE: Insights and best practices for creating better ideas, increasing client wins and taking your creative process to the next level.
MONDAY | APRIL 30
10:15 – 11:00 a.m.
THE CUSTOMER CONTINUUM: DESIGNING AROUND THE VISITOR JOURNEY
Brand experiences must now be designed around the actual paths attendees take inside them. Learn how to blueprint and then design those paths that form the all-important customer continuum. Find out how to isolate the right paths and then tune your creative solutions to the people who will be taking them. Then see examples of the continuum in action. Ask questions and get the answers.
Speakers: Paul Martin, Creative Director and Martyn Gooding, Digital Creative Director, Imagination
11:15 a.m. – 12:00 p.m.
CLIENT PITCHES: USING KILLER RENDERINGS TO INCREASE WIN RATES
More designers are attending client pitches than ever, using their creative energy to show off ideas and help get the greenlight. Renderings, long used as pretty pictures, are now used as fully immersive “sell-in solutions.” Learn how to create and then use renderings to get clients to understand the idea, want the solution and then hire your company.
Speaker: Thomas Munz, Chief Creative Officer, Pulse Studio
12:30 p.m.
BONUS SPECIAL ACCESS PASS: EXCLUSIVE GENERAL SESSION
SAP: B-TO-B EVENTS
Your special access takes Event Design Summit attendees inside one of the most transformed b-to-b event machines with SAP VP-Global Events Scott Schenker. The global event portfolio at SAP has been turned into a fully wired, online and offline experiential strategy. The trends that have contributed to the fundamental shift in traditional marketing have left events unscathed. It won’t last. While digital and social media have helped extend live events and redefine the dialog between brand and event attendees, it can cut both ways. Make no mistake: A full “turned on its head” revolution is coming as crowdsourcing, transparency and socialist content literally reinvent this industry. Will this be an evolution or revolution for your event department? And will you lead…or be led?
Speaker: Scott Schenker, VP-Global Events, SAP
2:00 – 3:15 p.m.
BETTER IDEAS = MORE CLIENTS: ULTIMATE BRAINSTORMS
Fact is, sometimes the best idea really does win. Go inside the “new” ideation process and check out how the art and science of brainstorming has evolved. Learn how to leverage research in advance and then use a variety of qualitative and quantitative insights to build better, stronger ideas that will help your company’s win-loss ratio and upgrade your value.
Speaker: Chuck Santoro, Chief Creative Officer, Proscenium
3:30 – 4:15 p.m.
FROM NOTHING TO AMAZING: TRANSFORMING NON-TRADITIONAL SPACES
Designers are getting hypercreative in 2012, transforming unconventional spaces, from airport hangers and abandoned warehouses, into full-blown experiences. Learn how to take any space and make it your own. Get a rundown of tips for taking a place you wouldn’t ever bring your own mother to and turning it into a killer branded environment.
Speaker: Jon Martin, Principal Designer, ShowTec
4:30 – 5:15 p.m.
THE NEW ORG CHART: THE ROLE OF DESIGNERS IN A NEW ECONOMY
Forget the past; the future is now. Every facet of your design team’s structure, capacity, capabilities and value has changed. Dive into the “new” design studio structure, from trends on how the org chart is changing to the elevated expectations of the designers and creative directors on the team, both internally and externally.
Speaker: Chris Kappes, Senior VP, 3D Exhibits
TUESDAY | MAY 1
9:00 a.m.
BONUS SPECIAL ACCESS PASS: EXCLUSIVE GENERAL SESSION
DIAGEO: B-TO-C EVENTS
The all-new special access also gives you a perspective on how the b-to-c experiential marketing world is changing and evolving, as presented by Diageo VP-Global Marketing, Michelle Klein. Marketers are changing how they connect with customers around the world, using high-tech, high-touch campaigns to bring brands to life. The biggest change agent? Social media. Digital+Live allows us to reach more people, drive longer engagements and more efficiently take programs global. Join the architect of one of the year’s largest experiential programs—the incredible 50-country Smirnoff Nightlife Exchange—for a look at where marketing is, where it’s all going and how we’re all going to get there.
Speaker: Michelle Klein, VP-Global Marketing, Diageo
10:15 – 11:00 a.m.
EFFICIENCY IN ACTION: SMARTER FABRICATION
Today’s clients want it all: the perfect idea, the best solution and a budget-beating price. If you’re a builder, you need to construct smarter and create a more efficient fabrication process. Hear how leading fabricators are evolving not only how they build but what they build with. You’ll get a roadmap to design efficiency.
Speaker: Jason Weddle, Production Director, Hamilton Exhibits
11:15 a.m. – 12:00 p.m.
DOLLARS AND CENTS: COST CONTAINMENT 101
The only way you can contain costs is if you understand what they are. Grab a seat and go down the major cost buckets designers must know about and understand. Then get a lesson in how to create solutions that rock and roll… but do so in an efficient, budget-conscious manner. A speed briefing on costs that will pay for itself.
Speaker: Jeff Baker, Chief Creative Officer, Image 4
1:30 p.m. – 2:15 p.m.
TREND ALERT: IMMERSIVE PROJECTION
Any environment can now be transformed using high-def, interactive projection platforms. Which means designers now have the ultimate high-tech change agent at their disposal. Go inside the art and science of projection to understand what it is, how it works and what you need to know in order to tap into it.
Speaker: Tristan Valencia, Producer, SenovvA
2:30 – 3:15 p.m.
NEW-AGE PRODUCTION: LIGHTING TRENDS AND PRODUCTION 2.0
Designing the lighting package has become as high-tech a conversation as the rest of your creative process. Check out the latest trends in lighting strategy and production technology. Look into the future and get a handle on where lighting technology is headed so you can start to deploy it all right now.
Speaker: John Featherstone, Principal, Lightswitch
4:15 – 5:00 p.m.
THE TRANSFORMATION: CREATING BRANDED SPACES
More clients are asking for deeper, richer experiences, which means designers are turning event spaces into more immersive branded environments. Get a look inside the Transformation Toolbox via a rundown of the items, options and factors you must consider and leverage.
Speaker: Bob Doepel, Founder, Chicago Scenic
TRACK 2: TREND WATCH : The top trends impacting your designs, your clients and your company from the top industry experts.
MONDAY | APRIL 30
10:15 – 11:00 a.m.
TWEETS, POSTS, CHECK-INS AND UPLOADS: INTEGRATING SOCIAL MEDIA INTO DESIGNS
From Facebook and Twitter to Google+ and Foursquare, social media is as much a part of the experiences you create as the architecture. Learn how to blend YouTube, Twitter, Facebook and more into your design process and activate social media as fully integrated components of your idea, strategy and solution.
Speaker: Sean Reynolds, Global Creative Director, Iris Experiential
11:15 a.m. – 12:00 p.m.
PLUGGING INTO TECHNOLOGY: DESIGNING ‘LIVE+DIGITAL’
Technology is now a main component of all experience designs, and as such designers need to fully adopt a “live+digital” creative process. Learn how to accelerate your team’s embrace of the new frontier, and see examples of this digitally connected design process in action. Ask questions, get the answers… and go back to your design studio ready to plug in.
Speaker: Rick Cosgrove, Creative Project Manager, agencyEA
12:30 p.m.
BONUS SPECIAL ACCESS PASS: EXCLUSIVE GENERAL SESSION
SAP: B-TO-B EVENTS
Your special access takes Event Design Summit attendees inside one of the most transformed b-to-b event machines with SAP VP-Global Events Scott Schenker. The global event portfolio at SAP has been turned into a fully wired, online and offline experiential strategy. The trends that have contributed to the fundamental shift in traditional marketing have left events unscathed. It won’t last. While digital and social media have helped extend live events and redefine the dialog between brand and event attendees, it can cut both ways. Make no mistake: A full “turned on its head” revolution is coming as crowdsourcing, transparency and socialist content literally reinvent this industry. Will this be an evolution or revolution for your event department? And will you lead…or be led?
Speaker: Scott Schenker, VP-Global Events, SAP
2:00 – 3:15 p.m.
FIVE-YEAR OUTLOOK: THE FUTURE OF INTERACTIVE MEDIA EXPERIENCES
The future is now, and designers must push to get ahead of the tech curve. Take a look at where interactives are going, from the future of touch and surface-based applications to how social media, technology and architecture will continue to collide. See examples of new-age interactives, and learn which trends are hotties and which are notties.
Speaker: Justin Micklish, Partner, Push
3:30 – 4:15 p.m.
AUGMENTED REALITY AND RFID SOLUTIONS: WHAT THEY ARE, AND WHERE THEY’RE GOING
The two hottest technologies on the designer’s plate are AR and RFID. Learn how the technologies work—but more importantly, where they’re headed. Learn what you can really do with them, what you can’t, and see some killer case studies of it all in action. Walk away with a look into the future of this critical “dynamic tech duo.”
Speaker: Bob Sneed, VP, Immersive Realities
4:30 – 5:15 p.m.
REDEPLOYABLE ENVIRONMENTS: DESIGNING ‘MOBILE’ EXPERIENCES
Clients are asking for “rapidly deployable” solutions that connect wherever, whenever. Born out of traditional mobile tours, designers are bringing entire events, meetings, and expos across the country and around the world. Take a look at the trend in action, then dive into tips and techniques for designing redeployable experiences.
Speaker: Mike Mudry, Design Director, Exhibit Concepts
TUESDAY | MAY 1
9:00 a.m.
BONUS SPECIAL ACCESS PASS: EXCLUSIVE GENERAL SESSION:
B-TO-C EVENTS
The all-new special access also gives you a perspective on how the b-to-c experiential marketing world is changing and evolving, as presented by Diageo VP-Global Marketing, Michelle Klein. Marketers are changing how they connect with customers around the world, using high-tech, high-touch campaigns to bring brands to life. The biggest change agent? Social media. Digital+Live allows us to reach more people, drive longer engagements and more efficiently take programs global. Join the architect of one of the year’s largest experiential programs—the incredible 50-country Smirnoff Nightlife Exchange—for a look at where marketing is, where it’s all going and how we’re all going to get there.
Speaker: Michelle Klein, VP-Global Marketing, Diageo
10:15 – 11:00 a.m.
DESIGNING LAUNCH PADS: NEXT-LEVEL LAUNCHES
Product launch events are more critical (and more accountable) than ever. Learn how to strategize, design and build totally killer product launch events that connect with your attendees and accelerate the objective, whether it be p.r. impressions, buzz, sales—or all three. Get best practices and see examples of event ideation transformed into real experiences.
Speaker: Scott Cullather, Managing Partner, InVNT
11:15 a.m. – 12:00 p.m.
TREND ALERT: INTERACTIVE WINDOW EXPERIENCES
Traditional windows are turning into interactives with the help of mapping software, webcams, augmented reality, RFID and more. Learn how to take a window or event area and make it interactive, then look at some case studies of the high-tech engagements in action. You’ll never look at a window the same again. We promise.
Speaker: Whitney McGuire, Director, InWindow Outdoor
1:30 – 2:15 p.m.
DRIVING SALES: 10 RETAIL DESIGN TRENDS FOR 2013
No branded experience is more sales-driven than the retail experience. As event and exhibit designers across all industry channels are under pressure to create more transactional experiences of their own, we’re all taking more of an interest in retail design trends. Take a look at the top trends changing retail design, with insights and examples of each.
Speaker: Beth Kluender, Senior Interactive Producer/Supply Chain Manager, EYELEVEL
2:30 – 3:15 p.m.
THE NEW STORYTELLING: DEVELOPING AND THEN ACTIVATING YOUR STORY
Every brand has a story; it’s up to best-in-class designers and creative directors to uncover it, develop it and then use that branded story as the DNA of a design solution. Learn how to develop a story, and then how to use it. Hear ideas for getting clients involved in the process and see examples of the story-as-design-driver in play.
Speaker: Kevin Snow, Design Director, Ravenswood Studios